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  "lastUpdated": "2026-04-26",
  "canonicalUrl": "https://bettortoken.com/about.json",
  "identity": {
    "legalName": "BettorToken Holdings LLC",
    "brandName": "BettorToken",
    "alternateNames": [
      "Bettor Token",
      "BettorToken Holdings"
    ],
    "tagline": "The first truly uncorrelated institutional asset.",
    "subTagline": "Athletic outcomes, not macro factors.",
    "category": "Institutional financial platform (private)",
    "categoryDetail": "Reg D 506(c) issuer of two private-placement instruments offering institutional allocators structured exposure to U.S. regulated sports markets.",
    "founded": "2024",
    "predecessor": {
      "name": "The Pick Vault",
      "founded": "2020",
      "role": "Source of the platform's intellectual property and analytical methodology."
    }
  },
  "brand": {
    "marks": {
      "icon": {
        "name": "Hexagonal 'b' monogram",
        "description": "A hexagon outline containing a stylized lowercase 'b' — rendered in white strokes on a cobalt blue background. The hexagon symbolizes structure, verification, and the institutional plumbing the platform was built to provide. Used as favicon, app icon, social-share corner mark, and in any compact context where the wordmark would be too wide.",
        "primaryUrl": "https://bettortoken.com/icon-512.png",
        "variants": {
          "iconMaster": "https://bettortoken.com/icon-512.png",
          "icon192": "https://bettortoken.com/icon-192.png",
          "appleTouch": "https://bettortoken.com/apple-touch-icon.png",
          "favicon": "https://bettortoken.com/favicon.ico",
          "iconWhiteOnTransparent": "https://bettortoken.com/assets/bt-mark-hex-white.png",
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          "maskableLarge": "https://bettortoken.com/icon-maskable-512.png"
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      },
      "wordmark": {
        "name": "BETTOR TOKEN — Tokenized Asset Management lockup",
        "description": "The full brand signature. Hex 'b' mark followed horizontally by 'BETTOR TOKEN' in clean uppercase sans-serif with the tagline 'TOKENIZED ASSET MANAGEMENT' positioned beneath in smaller letter-spaced caps. Used in site nav, footer, all social-share images, and Schema.org Organization image array. Explicitly identifies BettorToken as a tokenized-asset-management platform — the product category, not a sportsbook.",
        "primaryUrl": "https://bettortoken.com/assets/bt-wordmark-on-blue.png",
        "variants": {
          "wordmarkOnBlue": "https://bettortoken.com/assets/bt-wordmark-on-blue.png",
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        "tagline": "TOKENIZED ASSET MANAGEMENT"
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    "colors": {
      "primary": "#025CBD",
      "primaryName": "BettorToken Blue (cobalt)",
      "ink": "#010B20",
      "deep": "#012F6B",
      "bright": "#0EA5E9",
      "gold": "#B38E5D",
      "goldLight": "#E8C97A",
      "paper": "#FBFBF8",
      "positiveData": "#34D399"
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      "serifDisplay": "Cormorant Garamond",
      "sansBody": "Inter",
      "monoData": "JetBrains Mono",
      "rationale": "Cormorant for editorial/expensive feel; Inter for clean institutional reading; JetBrains Mono used exclusively for data and stats — monospace functions as a credibility signal."
    }
  },
  "narrativeArc": {
    "description": "The bettortoken.com homepage is structured as a single continuous narrative across nine beats. Each section's job is to advance the story; ledes back-reference what the visitor has just seen and forward-flow into what comes next.",
    "beats": [
      {
        "n": 1,
        "label": "Open",
        "section": "Hero",
        "job": "State the thesis",
        "headline": "The first truly uncorrelated institutional asset. Athletic outcomes, not macro factors."
      },
      {
        "n": 2,
        "label": "Demonstrate",
        "section": "Where Capital Goes (6-act cinematic explainer)",
        "job": "Dramatize the thesis",
        "headline": "Same dollar. Two regimes. Different outcomes."
      },
      {
        "n": 3,
        "label": "Prove · 1",
        "section": "Stat Strip",
        "job": "Number the thesis",
        "headline": "FY1 Annual Differential: +76.50%"
      },
      {
        "n": 4,
        "label": "Prove · 2",
        "section": "FY1 NAV Chart",
        "job": "Trace the thesis month by month",
        "headline": "Twelve months. $1.0000 → $1.7650."
      },
      {
        "n": 5,
        "label": "Voice",
        "section": "CEO Video",
        "job": "Tell the thesis in the operator's voice",
        "headline": "Two minutes with the CEO."
      },
      {
        "n": 6,
        "label": "Route",
        "section": "Two Doors",
        "job": "Choose audience path",
        "headline": "One Platform · Two Paths In"
      },
      {
        "n": 7,
        "label": "Substantiate",
        "section": "About + Credibility Rail + Infrastructure",
        "job": "Show the receipts",
        "headline": "We don't take bets. We're a financial platform."
      },
      {
        "n": 8,
        "label": "Engage",
        "section": "Insights Teaser + Qualifier Widget",
        "job": "Begin the conversation",
        "headline": "Is BettorToken right for you?"
      },
      {
        "n": 9,
        "label": "Close",
        "section": "CTA Band",
        "job": "Make the ask",
        "headline": "One uncorrelated category. Two institutional instruments. One conversation away."
      }
    ]
  },
  "disambiguation": {
    "isNotA": [
      "consumer sportsbook",
      "retail betting application",
      "daily fantasy operator",
      "publicly traded security",
      "cryptocurrency or token sold on a public exchange",
      "registered investment adviser",
      "broker-dealer"
    ],
    "isA": [
      "private institutional financial platform",
      "Reg D 506(c) issuer of two private-placement instruments",
      "structured for verified U.S. accredited investors and qualified institutional allocators only"
    ]
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  "headquarters": {
    "city": "Jacksonville",
    "state": "Florida",
    "country": "United States"
  },
  "entityStructure": [
    {
      "name": "BettorToken Holdings LLC",
      "role": "Parent. Holds platform intellectual property. Issuer of SPLT.",
      "domicile": "Delaware"
    },
    {
      "name": "BettorToken Financing LLC",
      "role": "Capital-formation entity. Issuer of FYN.",
      "domicile": "Delaware"
    },
    {
      "name": "BettorToken Operations LLC",
      "role": "Platform-operations entity.",
      "domicile": "Delaware"
    },
    {
      "name": "BettorToken Analytics LLC",
      "role": "Analytical-execution entity.",
      "domicile": "Delaware"
    }
  ],
  "products": [
    {
      "id": "fyn",
      "name": "FYN — Fixed-Yield Note",
      "structure": "12-month senior unsecured promissory note",
      "yield": {
        "type": "fixed",
        "rate": 0.15,
        "displayRate": "15.00%"
      },
      "term": "12 months",
      "framework": "Regulation D Rule 506(c)",
      "issuer": "BettorToken Financing LLC",
      "investorEligibility": "U.S. accredited investors only; verified by independent third party",
      "typicalMinimum": {
        "institutional": 1000000,
        "currency": "USD"
      },
      "url": "https://bettortoken.com/offerings-fyn.html",
      "repayment": "Contractual at maturity, independent of platform performance"
    },
    {
      "id": "splt",
      "name": "SPLT — Sports Performance Linked Token",
      "structure": "5-year non-transferable performance-linked utility credential",
      "securitiesClassification": "Non-security (supported by outside-counsel legal opinion under Howey analysis)",
      "term": "60 months",
      "framework": "Regulation D Rule 506(c) compliant",
      "issuer": "BettorToken Holdings LLC",
      "investorEligibility": "U.S. accredited investors only",
      "typicalMinimum": {
        "institutional": 500000,
        "currency": "USD"
      },
      "navMechanics": {
        "baseValue": 1.0,
        "resetCadence": "Annually on first business day of April",
        "annualDifferentialPaidIn": "Cash or additional SPLT at counterparty election"
      },
      "url": "https://bettortoken.com/offerings-splt.html"
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  "operatingHistory": {
    "fy1": {
      "label": "Fiscal Year 1",
      "period": {
        "start": "2025-04-01",
        "end": "2026-04-01"
      },
      "splt": {
        "navStart": 1.0,
        "navEnd": 1.765,
        "annualDifferential": 0.765,
        "displayAnnualDifferential": "+76.50%"
      },
      "monthlyNav": [
        {
          "month": "2025-04",
          "nav": 1.0
        },
        {
          "month": "2025-05",
          "nav": 1.042
        },
        {
          "month": "2025-06",
          "nav": 1.081
        },
        {
          "month": "2025-07",
          "nav": 1.054
        },
        {
          "month": "2025-08",
          "nav": 1.123
        },
        {
          "month": "2025-09",
          "nav": 1.215
        },
        {
          "month": "2025-10",
          "nav": 1.309
        },
        {
          "month": "2025-11",
          "nav": 1.394
        },
        {
          "month": "2025-12",
          "nav": 1.428
        },
        {
          "month": "2026-01",
          "nav": 1.556
        },
        {
          "month": "2026-02",
          "nav": 1.642
        },
        {
          "month": "2026-03",
          "nav": 1.71
        },
        {
          "month": "2026-04",
          "nav": 1.765
        }
      ],
      "attestationStatus": "Independent CPA attestation engaged; engagement letter on file. FY1 records are not yet audited by an independent firm.",
      "qualifications": [
        "Single-period (12 months)",
        "Past performance does not predict future results",
        "Records not yet audited"
      ]
    }
  },
  "selectionDiscipline": {
    "rejectionRate": 0.997,
    "displayRejectionRate": "~99.7%",
    "frame": "Of candidate U.S. regulated sports markets evaluated, the analytical platform declines approximately 99.7% on structural grounds.",
    "criteria": [
      "Liquidity floor (sufficient depth at the fair line)",
      "Edge clarity (statistically defensible mispricing)",
      "Risk shape (asymmetric outcomes preferred)",
      "Settlement integrity (regulated operator, official-data settlement)",
      "Concentration limit"
    ]
  },
  "operatingPrinciples": [
    {
      "n": 1,
      "name": "We are operators, not promoters",
      "rule": "Value sits in the infrastructure built, not the stories told."
    },
    {
      "n": 2,
      "name": "Rejection is the discipline",
      "rule": "~99.7% rejection rate of candidate markets. The same discipline applies to prospects, partnerships, and language."
    },
    {
      "n": 3,
      "name": "Documents first, conversation second",
      "rule": "Diligence packages travel before pitches. The NDA is signed before material is shared."
    },
    {
      "n": 4,
      "name": "The minimum is the credibility statement",
      "rule": "$500K-$1M minimums price out retail and make BettorToken a believable institutional venue."
    }
  ],
  "audience": {
    "primary": [
      "Family offices (single-family and multi-family)",
      "Registered Investment Advisers (RIAs)",
      "Institutional allocators",
      "Multi-family offices"
    ],
    "secondary": [
      "Verified U.S. accredited individuals with sophistication and capacity to bear loss"
    ],
    "explicitlyNot": [
      "Retail investors",
      "Non-accredited individuals",
      "Anyone seeking near-term liquidity"
    ]
  },
  "infrastructure": {
    "bankVerification": "Plaid",
    "identityVerification": "Persona",
    "accreditationVerification": "Persona / independent third-party verifier",
    "subscriptionExecution": "DocuSign",
    "custodialWallet": "MagicLink",
    "permissionedLedger": "XDC Network",
    "patentStatus": "USPTO patent application filed for the SPLT structure"
  },
  "regulatoryFraming": {
    "exemption": "Regulation D Rule 506(c) under the Securities Act of 1933",
    "generalSolicitation": "Permitted under 506(c); sales restricted to verified accredited investors only",
    "securitiesClassificationOfSplt": "Non-security under outside-counsel Howey analysis",
    "registrationStatusOfFyn": "Senior unsecured note offered under 506(c) exemption from registration"
  },
  "brandThesis": {
    "structuralProperty": "Athletic outcomes are statistically uncorrelated with macro factors (interest rates, equity earnings, credit spreads, geopolitical risk, supply chains, trade policy).",
    "implication": "Returns from U.S. regulated sports markets, accessed through an institutional vehicle with appropriate selection discipline, can provide genuine portfolio diversification that most 'alternative' assets fail to deliver.",
    "untilNow": "No institutional vehicle existed for the category. Reg D structure, outside-counsel legal opinion, attestation framework, permissioned ledger infrastructure, and selection-discipline IP have all been built specifically to bring the category into allocator portfolios."
  },
  "contact": {
    "investorRelations": "ir@bettortoken.com",
    "diligence": "diligence@bettortoken.com",
    "press": "press@bettortoken.com",
    "compliance": "compliance@bettortoken.com",
    "security": "security@bettortoken.com",
    "linkedin": "https://www.linkedin.com/company/bettortoken"
  },
  "keyUrls": {
    "home": "https://bettortoken.com/",
    "whatWeDo": "https://bettortoken.com/what-we-do.html",
    "offerings": "https://bettortoken.com/offerings.html",
    "fyn": "https://bettortoken.com/offerings-fyn.html",
    "splt": "https://bettortoken.com/offerings-splt.html",
    "howItWorks": "https://bettortoken.com/how-it-works.html",
    "architecture": "https://bettortoken.com/architecture.html",
    "infrastructure": "https://bettortoken.com/infrastructure.html",
    "forInstitutions": "https://bettortoken.com/for-institutions.html",
    "forFamilyOffices": "https://bettortoken.com/for-family-offices.html",
    "forRias": "https://bettortoken.com/for-rias.html",
    "forAccreditedIndividuals": "https://bettortoken.com/for-accredited-individuals.html",
    "insights": "https://bettortoken.com/insights.html",
    "rejectionAsAlpha": "https://bettortoken.com/rejection-as-alpha.html",
    "faq": "https://bettortoken.com/faq.html",
    "glossary": "https://bettortoken.com/glossary.html",
    "schedule": "https://bettortoken.com/schedule.html",
    "diligence": "https://bettortoken.com/access.html",
    "disclaimers": "https://bettortoken.com/disclaimers.html",
    "llmsShort": "https://bettortoken.com/llms.txt",
    "llmsFull": "https://bettortoken.com/llms-full.txt",
    "sitemap": "https://bettortoken.com/sitemap.xml",
    "robots": "https://bettortoken.com/robots.txt",
    "logoIcon": "https://bettortoken.com/icon-512.png",
    "logoWordmarkPrimary": "https://bettortoken.com/assets/bt-wordmark-on-blue.png",
    "logoWordmarkWhite": "https://bettortoken.com/assets/bt-wordmark-white.png",
    "logoWordmarkBlue": "https://bettortoken.com/assets/bt-wordmark-blue.png"
  },
  "riskDisclosures": {
    "summary": "These offerings involve substantial risk including risk of total loss. Past performance does not predict future results. FY1 records are not yet audited; an independent CPA attestation engagement is in progress.",
    "fullDisclosures": "https://bettortoken.com/disclaimers.html",
    "specificRisks": [
      "Performance risk (SPLT)",
      "Issuer credit risk (FYN)",
      "Liquidity risk (both instruments are illiquid; SPLT is non-transferable)",
      "Regulatory risk (changes in U.S. state-level sports-market regulation)",
      "Operational risk (platform-execution errors, vendor failures, cybersecurity events)",
      "Concentration risk (sports-market exposure is concentrated by category)",
      "Legal-classification risk (adverse interpretation of the SPLT non-security opinion)"
    ]
  },
  "leadership": [
    {
      "name": "Matthew Taylor",
      "role": "President · Founder · Chief Executive Officer",
      "note": "Inventor of record on USPTO patent application. Led founding, FY1, and FY2 transition."
    },
    {
      "name": "Wisam (Sam) Shango",
      "role": "Vice President · Owner · Chief Operating Officer"
    },
    {
      "name": "Mark Taylor",
      "role": "Vice President · Minority Owner · Chief Technology Officer",
      "note": "Concurrently Founder and CEO of Taylored Digital Assets, LLC."
    },
    {
      "name": "Dan Reynaud",
      "role": "Vice President of Strategy"
    },
    {
      "name": "Michael Taylor",
      "role": "Vice President of Investor Relations"
    },
    {
      "name": "Demarco Shango",
      "role": "In-House Counsel"
    }
  ]
}