For Fanatics Markets: depth on every listing, paid for by the desk.
A liquidity partnership built for Fanatics Markets’ sports markets: depth across a full sports book for an audience that already lives on game night. BettorToken points BETTOR, our autonomous AI market-making desk, at your venue. It posts a price to buy and a price to sell on your sports markets, around the clock, so your traders always find someone on the other side. Your books get depth. Your spreads tighten. And instead of charging you for it, the partnership shares its settled profits with you.
A proposal prepared for Fanatics Markets · Fanatics Markets is named only as the venue this page is addressed to · not a partner or affiliate of BettorToken
Listings don’t make a market.
Someone on the other side does.
A market without liquidity is a sign that says open, hanging in an empty room. Thin books mean a wide gap between the buy price and the sell price. A wide gap means traders arrive, look once, and leave. Every operator knows this math: depth is the one thing a market cannot live without.
The category is growing faster than its depth. The venues that win the next phase will be the ones whose books feel alive on every listing, not just the headline games.
The Prime Partnership, explained for operators.
Seven minutes, operator to operator: the liquidity problem, the desk, the trading line, the controls, and the economics, with the fine print read aloud.
Read the transcript
All right. Welcome to the explainer. Today, we are having a very direct operator-to-operator business briefing. If you're a founder, an executive, or the operator of a prediction market exchange, we built this specifically for you. We're going to tackle the single, biggest existential threat your platform faces every single day, and more importantly, how to actually permanently solve it. So, let's dive right in. Here is our agenda for the briefing. We're cutting out all the fluff today. We'll start with the liquidity problem. Introduce BettorToken and the proposal.
Explain the credit line. Walk through the illustrative math of the partnership, cover the controls, and then wrap up with a required closing statement.
Okay. Section one: The liquidity problem, and exactly why depth is existential to your platform. Look, we need to start by acknowledging the hard truth that every single exchange executive already knows deep down. A market without liquidity is not a market. It's just a sign that says open, hanging in an empty room. You know this struggle. You can launch the most elegant interface in the world and list hundreds of contracts. But if your order books are thin, your spreads are wide. And wide spreads mean traders show up, look once, and immediately leave. Simply listing contracts does not make you a market.
It's that simple. On one side, thin order books just create wide spreads and lost flow. On the flip side, depth creates tight spreads and active traders. Depth makes the market. Constant, reliable depth on both sides of the book is literally the lifeblood of a functioning venue. Without it, you just can't survive. BettorToken and the proposal highlighting our AI market making desk. Let me be clear. We are not talking about some standard software vendor here. We are talking about a specialized high tech market making force built from the ground up to quote both sides of your book. Welcome to the BETTOR Command Center, our live agent floor. You see, BettorToken is a sports finance software company.
And our roots in predictive sports modeling go all the way back to 2020. That is before the very first CFTC regulated prediction market even opened for trading. This is a premium, fully autonomous AI trading and market making desk that is trading live right now on regulated U.S. prediction market venues. So how exactly does this work? Well, we have eight specialized autonomous agents running around the clock. Their entire job is to research, challenge, size, execute, and reconcile on every single order. A disciplined desk optimizes the split second choice to make, take, wait, or refuse. And I want to explicitly emphasize here that this technology has patents pending. This is highly proprietary architecture built specifically for this exact ecosystem. Now you might ask, why sports? Well, because sports is the undeniable volume engine of your industry.
Just look at the numbers since July 2024. 80% of Kalshi's volume? Sports. 39% of Polymarket's volume? Sports. We are talking about a category estimated to hit a staggering $410 billion by 2026. Sports contracts resolve in hours, games settle every single night. Our desk is built precisely to harvest that constant high frequency flow for you.
The credit line explained, which is fundamentally a house account with a hard cap. Let's talk about the solution and immediately de-risk the whole execution for you. What exactly is this credit line? It is simply a house account with a hard cap written right into our agreement. You are granting trading capacity, not custody. The capital literally never leaves your ecosystem. This is the absolute psychological and operational crux of the Prime Partnership. You get the liquidity, but you maintain total control of the environment. So how does this actually translate into a daily workflow? It's just three simple steps. First, you open a trading line on your own platform.
Second, you assign that line to our autonomous desk. And third, our desk trades against that line, solely on your books. You maintain absolute 100% total visibility on every order every single day, right there on your own venue. Illustrative math and partnership: focusing on shared revenue streams. This is where we frame the economics. You need to view this strictly as a shared revenue partnership that brings a brand new revenue stream to your exchange, never as a cost center. So to show the arithmetic, let's look at a $5 million facility. Now I need to be absolutely explicit here.
This $5 million figure is purely an illustration to show the arithmetic. It is an illustration only. It is not a projection and it is certainly not a promise. It's just the absolute easiest way to understand the mechanics of how this shared revenue actually works. And here is how that shared revenue flows in practice. We operate on a strict client-first waterfall. First, your preferred distribution is paid out before anything else. Second, if there are any carried forward net losses, they are completely recouped and cleared from profits. Then and only then do we calculate the residual split where BettorToken actually participates, which brings us to this incredibly important point for you as an operator, zero management fees, zero platform fees. BettorToken is compensated solely through the residual split of settled profits. Because there are zero recurring fees, we are completely 100% aligned with your venue's success. If you don't succeed, we don't succeed. We act as a true side-by-side operating partner. Controls and the path: covering governance and our next steps.
We totally know that as exchange operators, pre-trade governance is paramount to protecting your venue. While the AI desk is fully autonomous, it is heavily governed. It operates strictly within hard written risk limits that you have seen and agreed to beforehand. Furthermore, there are real humans governing the floor at the BETTOR Command Center. And again, because this all happens directly on your books, you have full venue visibility. You're never in the dark. So I leave you with this final provocative thought. Are you ready to transform your empty books into daily depth and a powerful shared revenue stream? The technology exists today. The structure is totally de-risked and the partnership aligns our success entirely with yours. It is time to rethink your liquidity strategy. Finally, section six: our required closing statement and regulatory disclosures. As a strict matter of compliance, I will now read the mandatory regulatory disclosures exactly as written in the source material.
An educational briefing presented for discussion purposes only, not an offer to sell or a solicitation to buy securities or any other instrument, and no terms are stated or implied. Venue descriptions reflect public information as of October 2026. Any preferred return describes a distribution priority payable from settled profits, an order of payments, not a guarantee of return or of capital. Prediction market trading involves substantial risk, including total loss. Past performance does not predict future results. Market statistics, Pew Research Center, May/September 2026. Bernstein estimates reported by The Block, September 2026. BettorToken Holdings LLC is not registered with the SEC or CFTC in any capacity and is not a broker dealer or investment advisor. Copyright 2026, BettorToken Holdings LLC. Confidential.
Transcript generated from the film’s narration and checked for names. The film and its on-screen disclosures control.
Meet BETTOR. A specialist on the exchange floor, for sports.
BettorToken is the AI market maker for sports. Our pricing engine, CHUNKER, has priced every regulated U.S. sports game since 2020: first for professional teams, then for a consumer product, now for BETTOR, our autonomous market-making desk. Eight specialized agents price, challenge, size, execute and reconcile around the clock, inside hard written risk limits, with humans governing the floor. Patents pending.
The desk trades live today on Polymarket and Kalshi, and the integration with Fanatics Markets is under way. The Prime Partnership points it at your books as a dedicated market maker: a price to buy and a price to sell on your sports markets, all night, every night.
The desk is quoting right now.
A read-only window onto BETTOR: counts and decisions, not positions. The same floor you’ll watch live on the walkthrough.
A trading line on your own platform. The capital never leaves your venue.
You open the line.
Your venue doesn’t wire money anywhere. You open a trading line on your own platform: a house account with a hard cap, written into the agreement and assigned to our desk. You grant trading capacity, not custody. A funded facility works too; the credit line is simply the cleanest version.
The desk goes to work.
BETTOR stands on both sides of your sports markets, around the clock, inside written risk limits you’ve reviewed. Most trades settle within hours, so the line is back on your book for tomorrow’s slate. Every order lands on your platform, so you see every order, every day.
Depth becomes a revenue stream.
Liquidity usually costs a venue money. This partnership turns it the other way: the venue receives a revenue share payable solely from settled profits of the program, which may be zero in any period. Healthier markets either way. Nothing owed by you when the desk doesn’t earn.
What a committed line turns into on your books.
A sportsbook-scale audience arriving at an exchange-style venue expects a two-sided price on every game, every night, not just the headline markets. BETTOR gives Fanatics Markets that depth from the first listing: both sides quoted around the clock on a committed trading line that never leaves your books, with a share of settled profits back to the venue.
Illustration only — not a commitment, forecast, or offer. Assumes the selected committed facility and target average daily deployment; actual deployment varies with market availability, liquidity conditions, and the written risk limits. Figures are gross flow on the venue’s own books, not revenue, profit, or any measure of return.
The same market, before and with the desk. Drag the facility and watch the spread.
Most liquidity costs you. This liquidity pays you back.
Depth you pay for.
- Maker rebates that scale with the volume you most need
- Incentive programs that stop working the day they stop paying
- Fee discounts that give away your margin to rent depth
- Mercenary flow that disappears in volatile moments
Depth that pays you back.
- The desk’s flow shows up by design, in winning and losing periods alike — providing depth is the job
- A revenue share to your venue, payable solely from settled profits of the program
- May be zero in any period — and nothing is owed by you when it is
- Healthier markets either way; a new revenue stream when the desk succeeds
We run the desk. You see everything.
Hard written risk limits on every order the desk places. The cap on the line is in the agreement itself.
Every fill is checked against your venue’s own records each day, so the books match to the cent. Your ledger is the reference.
Every order lives on your platform. There is nothing we can see that you can’t.
You hold consent rights over the written risk parameters: no limit is loosened without your sign-off, and the desk can always tighten them.
From first call to live quoting.
The walkthrough.
A 30-minute walkthrough of the live trading floor — see the desk working real markets, today.
The structure.
The facility, the limits, and the revenue share, in detail, shaped to how your platform actually works.
Diligence.
Your mutual NDA is already signed with the booking, so the diligence pack opens right away: architecture, controls, reconciliation, and governance.
Terms & integration.
Definitive terms with counsel on both sides, then connection to your books. The desk is already quoting on regulated venues; yours can be next.
Put 30 minutes on the venue desk’s calendar.
Pick a day and a time in your own time zone. The slot goes straight onto Tim Hastings’s calendar, and the video link is in your inbox before you leave this page. No request queue, no waiting for a reply.
This page is a proposal addressed to Fanatics Markets. Fanatics Markets is named solely to identify the venue to which the proposal is directed; BettorToken is not affiliated with, endorsed by, or in any partnership with Fanatics Markets, and nothing on this page is a statement about Fanatics Markets’ business, volumes, or intentions. The Prime Partnership (Venue Edition) describes a proposed commercial market-making arrangement and is presented for discussion purposes only. It is not an offer to sell or a solicitation to buy securities or any other instrument, and no terms are stated or implied. Any facility is a committed trading line on the venue’s own platform — trading capacity, not custody and not an investment in BettorToken. Facility sizes, deployment levels, playthrough rates, and flow figures on this page are illustrative assumptions only, not commitments, forecasts, or offers; actual deployment varies with market availability, liquidity conditions, and written risk limits. Any revenue share is payable solely from settled profits of the program and may be zero in any period. Prediction-market trading involves substantial risk, including total loss. Definitive terms are established only in executed agreements negotiated with counsel on both sides, which control in all respects. BettorToken Holdings LLC is not registered with the U.S. Securities and Exchange Commission or the U.S. Commodity Futures Trading Commission in any capacity.