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Leadership

The team behind
BettorToken.

Six principals across investment, operations, technology, and counsel. Backgrounds in private investment, capital markets, platform engineering, and securities law. Below: who they are, what they did before, and how each role contributes to the platform.

Profiles

Who we are.

Matthew Taylor
M. Taylor PRES / FOUNDER / CEO

Matthew Taylor

President · Founder · Chief Executive Officer

Matt is the person who saw the regulatory shift in U.S. sports markets before it had a category name — and started building institutional infrastructure when most of the industry was still building consumer apps. He's the founder, CEO, and inventor of record on BettorToken's provisional patent application covering the proprietary analytical methodology. He's run the company through founding, FY1, and into FY2 with the same hand on the wheel.

Primary Remit
Corporate strategy & capital formation
IP Status
Inventor of record · Provisional patent application
  • Founded BettorToken in 2024 and has led every phase of the company's development — platform design, regulatory positioning, capital-formation strategy, and institutional infrastructure build.
  • Prior professional experience spans capital markets, entrepreneurship, and operational leadership roles at companies serving sophisticated investor audiences.
  • Leads the company's institutional-counterparty relationships, including outside securities counsel, placement partners, and prospective allocators.
We are building the kind of operator sophisticated allocators should trust with real capital. That starts with doing the unglamorous work carefully — and letting institutional substance compound over time.

Wisam (Sam) Shango

Vice President · Owner · Chief Operating Officer

Sam is the operator who's run this at audit-grade scale through two fiscal years without a single material breakdown. Every reconciliation, every counterparty relationship, every operational control — that's his ownership. The +76.50% Annual Differential exists in part because the operations underneath it don't fail. His mandate is the unglamorous work that turns analytical edge into actual returns: account management, position reconciliation, and the controls governing platform activity.

Primary Remit
Platform operations & counterparty governance
Ownership
Equity owner · Operating entity
  • Leads operating-entity activity — counterparty account management, position reconciliation, and the operational controls governing platform activity.
  • Coordinates with the technology function on integration of BettorToken's proprietary analytical software into operational workflows.
  • Prior experience in operational and executive roles at regulated or regulated-adjacent businesses that demand disciplined process and stakeholder management.
The edge shows up in execution. We built the platform so selection discipline flows through operations without friction — which means the operational side has to be as disciplined as the analytical one.
Wisam (Sam) Shango
W. ShangoVP / OWNER / COO
Mark Taylor
M. TaylorVP / CTO

Mark Taylor

Vice President · Minority Owner · Chief Technology Officer

Mark is the technologist who built the ledger and platform systems that let an institutional product look and feel as audit-ready as a fund — without the legacy infrastructure. He's also the founder and CEO of Taylored Digital Assets, LLC, a separate tokenization company he established in 2024 to bring real-world assets onto programmable infrastructure. At BettorToken, he leads the proprietary analytical software, platform systems architecture, and the distributed-ledger administrative infrastructure underpinning participant interests.

Primary Remit
Technology architecture · Tokenization infrastructure
Concurrent Role
Founder & CEO, Taylored Digital Assets, LLC
  • Founder and CEO of Taylored Digital Assets, LLC (est. 2024) — a tokenization venture focused on bringing real-world assets onto blockchain infrastructure and creating compliant, fractional investment access.
  • Previously founder and CEO of Taylored Services (Edison, NJ) — a national outsource warehouse and distribution business he built and operated for more than twenty years before its sale to private equity in 2012.
  • Oversees BettorToken's core technology: proprietary analytical software, distributed-ledger administrative infrastructure, and operational data systems.
  • Leads third-party technology and custody engagements with a view to institutional-grade infrastructure standards.

B.S., Finance · Gabelli School of Business, Fordham University. NCAA Division I men's basketball, Fordham Rams.

Tokenization is not a trend — it is infrastructure. What we are building here is the institutional-grade plumbing that makes sophisticated digital-asset participation credible to serious allocators.

Dan Reynaud

Vice President of Strategy

Dan is the person on the other end of the phone when an allocator calls. He runs institutional partnership development, offering strategy, and capital formation — which means he's the one who decides which capital is the right capital for BettorToken, and explains the structure honestly to people who've evaluated dozens of private deals. The relationships start with him; the discipline of which ones we accept does too.

Primary Remit
Institutional partnerships & offering strategy
Focus
Placement coordination · Allocator engagement
  • Leads institutional partnership strategy — relationships with placement agents, institutional allocators, and strategic partners.
  • Coordinates the development of institutional offering structures, including the Fixed-Yield Note program, in conjunction with outside securities counsel.
  • Prior experience in strategic, business-development, and institutional relationship roles at professional-services and capital-markets firms.
Institutional allocators are looking for operators who have thought carefully about fit. Our job in strategy is to make sure the offerings we take to market match the mandates of the allocators we want to work with — not the other way around.
Dan Reynaud
D. ReynaudVP / STRATEGY
Michael Taylor
M. TaylorVP / INVESTOR RELATIONS

Michael Taylor

Vice President of Investor Relations

Michael is the institutional voice of the company — the one who answers the diligence questions allocators actually ask, in the language they actually speak. He runs investor relations, coordinates communications across the team, and manages diligence responses. When a family office asks "tell me again how the legal opinion was structured," that's Michael's call.

Primary Remit
Investor communications & diligence support
Reports To
Chief Executive Officer
  • Leads BettorToken's investor relations function — coordinating communications with accredited investors, institutional allocators, and family offices evaluating the platform.
  • Serves as a primary point of contact for investor diligence requests, working with the executive team and outside counsel to respond substantively and on timeline.
  • Partners with strategy and capital formation leadership on investor presentations, offering communications, and ongoing allocator engagement.
Investor relations, done well, is a disciplined continuation of the operator mindset. Allocators want clarity, consistency, and candor — and our job is to give them all three, every time.

Demarco Shango

In-House Counsel

Demarco is the internal owner of every legal touchpoint the company has — outside securities counsel, patent counsel, compliance posture, and the legal architecture across the four BettorToken entities. When external counsel writes the legal opinion that allocators read, Demarco coordinated the engagement. When a state regulator's framework shifts, his job is to know about it before we get a letter. The infrastructure underneath the structure is held together by his attention to detail.

Primary Remit
Legal affairs · Compliance · Risk management
Bar Admission
Licensed attorney · State of Michigan
  • Leads internal legal coordination, including contract review, compliance process, and the intersection of legal and operational decision-making.
  • Coordinates with outside securities counsel on offering-structure matters, regulatory positioning, and ongoing compliance.
  • Licensed attorney with prior legal experience that provides substantive background for the company's legal operations.
The legal posture of BettorToken is where the operator-versus-promoter distinction gets enforced. My job is to keep the company's operating reality consistent with its legal positioning.
Demarco Shango
D. ShangoCOUNSEL
The Conversation

Operators not promoters.

The team behind BettorToken is small by design. If your diligence is the kind that asks hard questions and reads documents twice, we'd welcome the conversation.

System Status · Live
Operations All Systems Nominal
SPLT NAV Published · $1.0352
USPTO Non-Provisional in Progress
CPA Attestation Engagement Active