The team behind
BettorToken.
BettorToken is the first institutional vehicle priced by sports performance — built by six principals across investment, operations, technology, and counsel. Backgrounds in private investment, capital markets, platform engineering, and securities law. Below: who they are, what they did before, and how each role contributes to the platform.
Who we are.
Matt is the person who saw the regulatory shift in U.S. sports markets before it had a category name — and started building institutional infrastructure when most of the industry was still building consumer apps. He's the founder, CEO, and inventor of record on BettorToken's provisional patent application covering the proprietary analytical methodology. He's run the company through founding, FY1, and into FY2 with the same hand on the wheel.
- Founded BettorToken in 2024 and has led every phase of the company's development — platform design, regulatory positioning, capital-formation strategy, and institutional infrastructure build.
- Prior professional experience spans capital markets, entrepreneurship, and operational leadership roles at companies serving sophisticated investor audiences.
- Leads the company's institutional-counterparty relationships, including outside securities counsel, placement partners, and prospective allocators.
Sam is the operator who's run this at audit-grade scale through two fiscal years without a single material breakdown. Every reconciliation, every counterparty relationship, every operational control — that's his ownership. The +76.50% Annual Differential exists in part because the operations underneath it don't fail. His mandate is the unglamorous work that turns analytical edge into actual returns: account management, position reconciliation, and the controls governing platform activity.
- Leads operating-entity activity — counterparty account management, position reconciliation, and the operational controls governing platform activity.
- Coordinates with the technology function on integration of BettorToken's proprietary analytical software into operational workflows.
- Prior experience in operational and executive roles at regulated or regulated-adjacent businesses that demand disciplined process and stakeholder management.
Mark is the technologist who built the ledger and platform systems that let an institutional product look and feel as audit-ready as a fund — without the legacy infrastructure. He's also the founder and CEO of Taylored Digital Assets, LLC, a separate tokenization company he established in 2024 to bring real-world assets onto programmable infrastructure. At BettorToken, he leads the proprietary analytical software, platform systems architecture, and the distributed-ledger administrative infrastructure underpinning participant interests.
- Founder and CEO of Taylored Digital Assets, LLC (est. 2024) — a tokenization venture focused on bringing real-world assets onto blockchain infrastructure and creating compliant, fractional investment access.
- Previously founder and CEO of Taylored Services (Edison, NJ) — a national outsource warehouse and distribution business he built and operated for more than twenty years before its sale to private equity in 2012.
- Oversees BettorToken's core technology: proprietary analytical software, distributed-ledger administrative infrastructure, and operational data systems.
- Leads third-party technology and custody engagements with a view to institutional-grade infrastructure standards.
B.S., Finance · Gabelli School of Business, Fordham University. NCAA Division I men's basketball, Fordham Rams.
Dan is the person on the other end of the phone when an allocator calls. He runs institutional partnership development, offering strategy, and capital formation — and brings a deep specialty in digital assets and Bitcoin to a leadership team that is otherwise traditional-finance-native. That combination matters for BettorToken: SPLT is recorded on a private permissioned XDC ledger, FYN is a Reg D 506(c) corporate note, and allocators evaluating us increasingly hold real digital-asset exposure already. Dan can speak both languages fluently, which means the conversations stay precise — what BettorToken is, what it isn't, and where it actually fits.
- Leads institutional partnership strategy — relationships with placement agents, institutional allocators, and strategic partners.
- Coordinates the development of institutional offering structures, including the Fixed-Yield Note program, in conjunction with outside securities counsel.
- Digital asset specialist with deep Bitcoin expertise. Long-tenured study of Bitcoin as an institutional asset class — including the macro thesis, on-chain mechanics, custody and counterparty considerations, and the practical questions allocators face when sizing digital-asset exposure inside a traditional book.
- Working knowledge of the permissioned-ledger and tokenized-asset stack relevant to BettorToken's infrastructure: how SPLT credentials are recorded, the operational difference between a public chain and a private permissioned chain like XDC, and where the line sits between a security and a non-security utility credential under counsel's Howey analysis.
- Prior experience in strategic, business-development, and institutional relationship roles at professional-services and capital-markets firms.
Michael is the institutional voice of the company — the one who answers the diligence questions allocators actually ask, in the language they actually speak. He runs investor relations, coordinates communications across the team, and manages diligence responses. When a family office asks "tell me again how the legal opinion was structured," that's Michael's call.
- Leads BettorToken's investor relations function — coordinating communications with accredited investors, institutional allocators, and family offices evaluating the platform.
- Serves as a primary point of contact for investor diligence requests, working with the executive team and outside counsel to respond substantively and on timeline.
- Partners with strategy and capital formation leadership on investor presentations, offering communications, and ongoing allocator engagement.
Demarco is the internal owner of every legal touchpoint the company has — outside securities counsel, patent counsel, compliance posture, and the legal architecture across the four BettorToken entities. When external counsel writes the legal opinion that allocators read, Demarco coordinated the engagement. When a state regulator's framework shifts, his job is to know about it before we get a letter. The infrastructure underneath the structure is held together by his attention to detail.
- Leads internal legal coordination, including contract review, compliance process, and the intersection of legal and operational decision-making.
- Coordinates with outside securities counsel on offering-structure matters, regulatory positioning, and ongoing compliance.
- Licensed attorney with prior legal experience that provides substantive background for the company's legal operations.
On the family relationships across leadership.
BettorToken's leadership includes family relationships across the Taylor and Shango families — Matthew, Mark, and Michael Taylor; Wisam and Demarco Shango — alongside non-family executives such as Dan Reynaud (VP Strategy). Allocators will notice this on a careful read; we want to surface it ourselves rather than leave it as a question for diligence.
This is by design. Concentrated, aligned ownership tends to compound discipline — there is no fund-of-fund layer, no committee-by-default decisioning, no incentive misalignment between the people running the platform and the people whose names are on the operating agreements. Equity, governance, and decision rights are documented in the operating agreements and shared with allocators under NDA. If concentrated leadership and family relationships are a disqualifier for your mandate, we want to know early so we don't waste each other's time.