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Brand · Design tokens

One palette. One voice. Rendered live.

Everything on this page is drawn from assets/bt-tokens.css: the same custom properties the site uses. Change a token, and this page and the site change together.

Serif headlines, one italic emphasis·Mono eyebrows·No new fonts·Logo pack & one-liner →
01 · Color

Navy ground. Cobalt action. Champagne emphasis.

Navy and ink are the grounds. Cobalt is the brand blue: links, buttons, the active state. Bright is reserved for eyebrows on dark and focus rings. Champagne carries the italic word on dark; bronze does the same job on paper. Emerald means one thing only: live, positive, NAV. Use as var(--bt-color-cobalt).

Navy--bt-color-navy · #021534Hero and deep panels.
Ink--bt-color-ink · #010B20The darkest ground. Footer, desk.
Cobalt--bt-color-cobalt · #025CBDPrimary buttons, links, eyebrows on paper.
Bright--bt-color-bright · #0EA5E9Eyebrows on dark. Focus ring.
Champagne--bt-color-champagne · #E8C97AItalic emphasis on dark.
Bronze--bt-color-bronze · #B38E5DItalic emphasis and rules on paper.
Paper--bt-color-paper · #FBFBF8The default light ground.
Emerald--bt-color-emerald · #34D399NAV, “positive”, live dots. Nothing else.
Deep--bt-color-deep · #012F6BCobalt hover.
Text--bt-color-text · #111827Body on paper.
Text 2--bt-color-text-2 · #2C3340Secondary body.
Text 3--bt-color-text-3 · #5B6470Captions, chips.
Off--bt-color-off · #F5F4EEAlternate section ground.
Blue ice--bt-color-blue-ice · #EFF5FDHighlighted cards.
Up--bt-color-up · #0A7A4APositive text on paper.
Down--bt-color-down · #B91C1CErrors, negative text.
02 · Type

Serif says it. Sans explains it. Mono labels it.

Cormorant Garamond for headlines, weight 400, with exactly one italic emphasis in the brand blue (or champagne on dark). Inter for everything a person reads at length. JetBrains Mono, uppercase and tracked, for eyebrows, chips and data. Sizes are fluid clamps; use var(--bt-text-h2), never a literal.

Display--bt-text-displayclamp(48px, 6.4vw, 92px)
Settled tonight.
H1--bt-text-h1clamp(40px, 5vw, 68px)
Every game, priced like a stock.
Every edge, settled by morning.
H2--bt-text-h2clamp(32px, 4vw, 52px)
Price it. Make the market. Settle tonight.
H3--bt-text-h3clamp(24px, 2.6vw, 34px)
Our desk stands in the middle and earns the gap.
Lede--bt-text-ledeclamp(18px, 1.6vw, 22px) · 300
Our AI prices every regulated U.S. sports market. Our desk stands in those markets on both sides, around the clock.
Body--bt-text-body15px · 1.7
Short sentences. One idea per paragraph. The plain word first, the precise term second: standing in a market on both sides, a price to buy and a price to sell, is market making. The few cents between the two is the spread.
Eyebrow--bt-text-eyebrow10px · .24em · uppercase
How it works · sixty seconds
03 · Space & shape

A 4-pixel grid. Twelve stops.

Section padding is --bt-space-12 (120px) on desktop and 72px under 768px. Cards sit on --bt-space-5 to --bt-space-6. Radii are small on purpose: 2px buttons, 4px panels, 12–14px cards, and a full pill only for floating controls. Containers: 1400 / 1080 / 860px with a 40px gutter (24px on phones). Reading measure: 72ch.

--bt-radius-1 · 2px
buttons, chips
--bt-radius-2 · 4px
panels, tables
--bt-radius-3 · 6px
callouts
--bt-radius-4 · 12px
cards
--bt-radius-5 · 14px
doors
--bt-radius-pill
floating controls
04 · Motion

Quiet, quick, and earned.

Hover states move in 150–250ms. Buttons take 300ms. Scroll reveals take 800ms on the reveal curve with an 80ms stagger. Nothing loops except live data, and everything respects prefers-reduced-motion. Hover the cards to see each curve.

Fast · standard--bt-dur-fast: 0.15s
--bt-ease-standard: cubic-bezier(.4,0,.2,1)
Color and opacity on hover.
Base · lift--bt-dur-base: 0.25s
--bt-ease-lift: cubic-bezier(.2,.8,.2,1)
Cards lifting 4px, arrows nudging 3px.
Reveal--bt-dur-reveal: 0.8s
--bt-ease-reveal: cubic-bezier(.2,.9,.3,1)
Scroll reveal: 24px rise, 80ms stagger.
05 · Buttons

Sentence case. Specific verbs.

One primary per view. Labels say what happens next: “Book 15 minutes”, “Get the diligence package”, “Read the thesis”. Three states are shown for each: rest, hover and focus-visible. Disabled is 45% opacity and never the only way forward.

Primary · .bt-btn-primary
Ghost on paper · .bt-btn-ghost-light
06 · Panel chrome

A mono title bar, a serif claim, a plain-English line.

Every panel on the site shares this chrome: a title bar in mono with a live dot when the data is real, a serif headline with one italic emphasis, a short body, a bronze-ruled “Plain English” translation, and a chip row for the facts. The same panel in both grounds.

CHUNKER · Game → priceIllustration

Our AI knows what the game should cost.

A prediction market quotes 58¢ for the home team. CHUNKER has worked out what that price should be since 2020. Lineups, injuries, pace, rest and the live score become a fair price that updates every second the game is on.

Plain EnglishIt is the way Wall Street prices a company, applied to a game, and recalculated on every play.
Pricing engine since 2020USPTO filedNot an offer
BETTOR · Both sides, alwaysDesk · live

Our desk stands in the middle and earns the gap.

Eight agents post a price to buy and a price to sell on thousands of sports markets, all night. Traders get someone on the other side; the desk keeps the few cents between its two prices.

Plain EnglishTwo sources of yield: the spread, which is steady, and the edge, which shows up when the market is wrong.
≈90% settle within 5 hoursLimits written by peopleUnaudited

Tokens are additive: bt-tokens.css declares --bt-* names and aliases the legacy --bt-blue, --bt-paper, --serif names to the same values, so it loads safely next to bt-design.css.

System Status · Live
Operations All Systems Nominal
USPTO Non-Provisional in Progress
Financial Records Internal · Unaudited